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Media Presentation 2: Profile of Public Relations Firm

on October 16, 2025

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Position Paper 1: Public Relations Crisis

Everyone knows and adores our neighborhood's friendly makeup brand, E.L.F. , for their mission to demolish exclusivity, inequality, and overpriced makeup products. You'd think that a popular brand in 2025 (where social media is at no one's expense,) would know what would and would not be acceptable...but a collaboration with MATT RIFE?! What were they thinking?! Someday in the near future, you'll look back and remember that on August 11, 2025, E.L.F. launched an ad campaign for their products with comedian, Matt Rife . Now, I have to admit, the idea of the advertisement wasn't the worst idea. In different circumstances, I think many E.L.F. supporters would've thought it was clever. Just take a look at the SNL collab with Jimmy Fallon and Tariq Trotter's parody version of Cellino and Barnes. The beauty brand shot the video on the set of "Law Offices of e.l.f.ino and Schmarnes," which is based on the real-life firm Cellino &...

Position Paper 3 | Higher Education: University of Urbana Champaign

University of Illinois Urbana-Champaign The University of Illinois Urbana-Champaign is the #12 public university in the nation , recognized for a 90% rate of graduates that secure a first destination within 6 months of graduation. On July 2, 1862, Abraham Lincoln signed 37 public land-grant institutions that were established after the Morrill Land-Grant Colleges Act , in which the University of Illinois Urbana-Champaign was one of them. Illinois was eligible for a grant of 480,000 acres of public scrip land, whereas the state established a university for the mission of providing access to higher education for the working people . UIUC is favored for its large campus family of over 33,000 undergraduate students at a time, welcoming atmosphere, and incredible spirit from most of the 50,000+ undergraduate and graduate students at the university. Illinois is well-established and respected as a national public university. "Students graduate from Illinois...

Position Paper 2 | Breaches of Ethics

Ethics are a set of moral principles; this is what influences an individual or company's discipline to determine what is morally right and wrong and make a decision based on that discernment. As seen publicly published online, oftentimes individuals, companies, and governments poorly misjudge how to approach a situation and often tend to make an unethical decision. An ethical breach happens when someone either alone or in a community makes an ethical choice that sets a standard by which others can make a similar decision. Oftentimes than not, it has a negative effect within the system and fundamentally changes the ethics of that organization. ( CLICK PHOTO for international business ethics slideshow ) Ethical breaches happen all the time , and sometimes they happen in multi-million-dollar businesses, even including some of the nation's favorite brands. These unethical decisions are often reported on social media and news outlets but described as discrimination, safety viola...

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Media Presentation 2: Profile of Public Relations Firm

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